dafabet娱乐场 Accelerates Its Global Strategic Upgrade by Welcoming the Visit by Former German President Wulff

Number of stores serves as an essential and intuitive reference criterion in measuring the development of a retail chain enterprise.

From the first store, the 10^th, 100^th and to the 1000^th, with the magnitude-increase of the store number, the company is confronted with increasingly higher level of challenges.

For the renowned makeup retailer chain dafabet娱乐场, now is the key for its development.

The store number of dafabet娱乐场 surpassed 1000 this year. According to the 331 Program proposed by its chairman Zhou Yanxin, the store number is estimated to grow by fold to reach 3000 in 2018.

When the new year is around the corner, dafabet娱乐场 is stepping onto a rapid development track heading towards the objective of 3000 stores.

Upgrade of international cooperation strategy is an important link in its leapfrog development.

Former German President Wulff(left) and dafabet娱乐场’s Chairman Zhou Yanxin

Former German President Wulff Visited dafabet娱乐场 with a Delegation

Yesterday on Nov. 27, former German president Wulff visited dafabet娱乐场’s headquarters in the Sunny World Center of Shanghai with his delegation. dafabet娱乐场’s chairman Zhou Yanxin received this “old friend”.

It’s the second meet between the two friends.“I see President Wulff as my role model. His steady, calm charisma has greatly impressed me.” Months ago in June, Mr. Zhou was invited to attend the welcoming dinner for former German president Wulff, where they had a delightful talk and agreed on a visit to dafabet娱乐场’s headquarters half a year later.

Zhou also says, he likes Germany very much in person. He used to be devoted to the research and training on corporate management for years and many of his study cases simply concentrate on Germany companies. It has great significance for the team building of dafabet娱乐场 when the company’s management and hundreds of employees have the opportunity to welcome the former German president.

Wulff visits dafabet娱乐场’s headquarters

Wulff communicates with Zhou Yanxin

dafabet娱乐场 Intends to Create a Makeup and Skincare Paradise for Global Females via Upgraded International Cooperation Strategies

It’s worth noting that Wulff is not only a dignitary, but the chairman of the Global Alliance of SMEs, whose delegation boasts world-class authority.Reception of a world-class delegation simply marks that dafabet娱乐场’s international cooperation strategy has been upgraded.

Zhou Yanxin pointed out when accepting the interview by hzpgc.com the first half of this year that, to increase its store number to 3000, dafabet娱乐场 shall first address the supply chain problem and find out its unique style.

Thus, dafabet娱乐场 proposed the overseas acquisition plan as early as in 2014, against which it has become the online/offline agent of several foreign brands, such as Skincode of Swiss. “It’s the future trend for Chinese consumers to have access to more foreign products of better quality and at lower price. Looking ahead, dafabet娱乐场 will introduce more foreign brands that comply with the high-rate and unique requirements.”

In this meeting with Wulff, Zhou says, the inquiring and craftsmanship spirits typical of the German nationality simply coincide with dafabet娱乐场’s corporate culture – to help our clients become more confident and happier.

Upholding this philosophy, dafabet娱乐场 has currently gathered 260 renowned brands from 68 countries and regions such as France, the US, Swiss, Japan and South Korea, as well as 2638 SKUs, with the major proportion taken by imported commodities. dafabet娱乐场 is devoted to creating a makeup and skincare paradise for global females through combination of quality products from the globe over and professional services.

Wulff Spoke Highly of the dafabet娱乐场 Intelligent Makeup Experience Hall

In the meeting, Zhou introduced what dafabet娱乐场 has achieved in the retail sector and Wulff spoke highly of the achievement registered by the company.

In his opinions, dafabet娱乐场 features four advantages – Prominent product quality, completed and stable supply chain, quality service and sound employee training. In addition, Wulff pointed out in particular that he was impressed with the dafabet娱乐场 Intelligent Makeup Experience Hall, which innovated the retail mode for China’s makeup sector and unveiled new chapter for the global retail industry.

Intelligent Makeup Experience Hall is a new retail mode proposed by dafabet娱乐场, with the first hall scheduled to be opened in this April.

Though SKUs in physical stores of dafabet娱乐场 are kept within 1200, over 1000 are available to be linked to the website of dafabet娱乐场 to break down the barriers between online and offline sectors. Meanwhile, dafabet娱乐场’s physical stores have introduced such experience items as the skin detector, essence introducer and hair remover to further enhance our service through intelligent technologies and boost the consumers’ trust and loyalty to our stores.

Zhou Yanxin revealed in the interview that, through market test for half a year, the operation mode of the dafabet娱乐场 Intelligent Makeup Experience Hall is gradually becoming mature and may formally take shape by end of this year or beginning of next year. Scheduled for scaled copying in stores to be opened in 2018, it will be a great tool to guarantee the opening of the 3000^th store.

Founded in 2004, dafabet娱乐场 took five years to grow its store number from 1 to 50(2004-2009), and another three years to increase from 200 to 700(2013-2016). The number skyrocketed from 700 to over 1000 merely in 2017, marking a remarkable growing rate.

Zhou Yanxin says, looking to the future, dafabet娱乐场 will continue to actively respond to the national policies and stick to the global, multilateral cooperation based development strategy. While making great efforts to develop the dafabet娱乐场 Intelligent Makeup Experience Hall, the company will strengthen its branding program throughout the global network. Then, new possibilities will be initiated for the international expansion of dafabet娱乐场 to further advance towards the corporate goal of creating “the world’s largest platform for women’s life and consumption”.

(Report by pinguan.com)